World-build
Strategy session: define the campaign universe — visual rules, palette, treatment logic. Lock the hero concept.
/ Service
hybrid Campaigns
Live action × AI. One coherent world across film, social, and OOH.
Hybrid campaigns are full-funnel brand campaigns where live-action footage and AI-generated content live in the same visual universe. Hero shots are filmed with talent and product on a real set; environments, VFX backplates, key visuals, and supporting assets are generated and composited with AI. The campaign reads as one world across film, social cuts, key visuals, and OOH.
This is the format we recommend for category-defining brand work — Honda product launches, fintech rebrands, FMCG hero campaigns. You keep the trust that comes with real talent and real product photography, and you gain visual ambition (impossible environments, stylised treatments, alt-reality variants) that a traditional production day-rate can never reach.
A hybrid campaign typically delivers a hero film (30–90s), 6–10 social cuts, a set of key visuals for OOH and digital banners, and a behind-the-scenes pass. The whole package ships in 3–5 weeks instead of the 8–12 weeks a comparable traditional pipeline would need.
/ What you get
- Hero film — 30s, 60s, 90s versions
- 6–10 social cuts across Reels / TikTok / YouTube formats
- Key visual stills for OOH, billboards, digital banners
- BTS / behind-the-scenes pass
- Master 4K + delivery in all required aspect ratios
/ Facts
- Turnaround
- 3–5 weeks
- Shoot days
- 1–2 typical
- Final assets
- 15–25 deliverables
/ Process
How we build it.
Live-action shoot
Compact 1–2 day shoot for hero plates. Talent, product, key dialogue. We bring the AI shot list to set.
AI extension
Generated environments, VFX, alternate worlds, stylised passes built around the live plates.
Edit & deliver
Composite, grade, sound. Hero film + social cuts + KVs + BTS exported as one campaign package.
/ Where this fits
Best use cases.
Product launch campaigns
Hero film + KV + OOH + 8 social cuts shipped in 3 weeks. Honda Garuda Limousine pattern.
Brand refresh
New visual identity needs to land everywhere at once. Hybrid lets one creative world cover film + print + digital.
Web3 protocol drops
Cinematic teaser + character assets + key visuals + alt-reality cuts — one universe across the drop window.
/ FAQ
Common questions.
How much live-action shooting is included?
1–2 day compact shoot is standard. We bring a tight AI-aware shot list so every frame captured has a defined role in the final campaign — no padding, no wasted setups.
Can you work with our existing agency?
Yes. Many of our hybrid campaigns are commissioned by creative agencies or brand teams who need a production partner. We slot into existing workflows and credit accordingly.
What is the cost compared to a traditional campaign of the same scope?
Roughly 50–70% of comparable traditional production at equivalent visual ambition. The savings come from shoot day count + pre/post pipeline efficiency, not from cutting craft.
Got a brief?
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